@misc{Mueller2021,
  author    = {Kai-Markus M{\"u}ller},
  title     = {Prospect Theory: Goldmine f{\"u}r Unternehmer},
  number    = {25.11.2021},
  issn      = {1860-3017},
  url       = {https://www.staatsanzeiger.de/kolumnen/preismanagement/prospect-theory-goldmine-fuer-unternehmer/},
  year      = {2021}
}