@incollection{MuellerLangKuehnst2020,
  author    = {Kai-Markus M{\"u}ller and Kerstin Lang and Annemarie K{\"u}hnst},
  title     = {NeuroPricing f{\"u}r Events},
  series = {Eventpsychologie},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-658-28888-4},
  doi       = {10.1007/978-3-658-28888-4\_18},
  pages     = {427 -- 434},
  year      = {2020},
  language  = {en}
}