@inproceedings{LeisterSchultenDecker2017,
  author    = {Lukas Leister and Matthias B. Schulten and Alexander Decker},
  title     = {Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility},
  series = {Innovation \& Sustainability in Marketing: Summer Marketing Academic Conference 2017, AMA educators proceedings volume 287, August 4-6, 2017, San Francisco, CA},
  isbn      = {978-1-5108-5243-3},
  pages     = {36 -- 37},
  year      = {2017},
  language  = {en}
}