@techreport{BaumgarthBinckebanck,
  type      = {Working Paper},
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {CSR-Markenmanagement – Markenmodell und Best-Practice-F{\"a}lle am Beispiel der Bau- und Immobilienwirtschaft},
  series    = {Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin), Paper No. 62},
  issn      = {1869-8115},
  pages     = {47},
  language  = {de}
}