@incollection{BinckebanckHerrmann2005,
  author    = {Lars Binckebanck and Michael Herrmann},
  title     = {Der Kundenwert als Basis erfolgreichen Key Account Managements – das Beispiel Kappa},
  series = {Best Practice im Key Account Management},
  publisher = {Redline Wirtschaft},
  address   = {Frankfurt am Main},
  isbn      = {978-3-636-03013-9},
  pages     = {167 -- 179},
  year      = {2005},
  language  = {de}
}