@incollection{Binckebanck2010,
  author    = {Lars Binckebanck},
  title     = {Integration von Marketing und Verkauf im B-to-B-Gesch{\"a}ft durch Interaktive Markenf{\"u}hrung},
  series = {Jahrbuch Marketing 2010/2011},
  publisher = {Johanna Verlag},
  address   = {K{\"o}ln},
  isbn      = {978-3-39377-6317-0},
  pages     = {237 -- 252},
  year      = {2010},
  language  = {de}
}