@incollection{BaumgarthBinckebanck2011,
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {Zusammenarbeit von Verkauf und Marketing – reloaded},
  series = {Verkaufen nach der Krise},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-8349-2383-7},
  doi       = {10.1007/978-3-8349-6467-0\_3},
  pages     = {43 -- 60},
  year      = {2011},
  language  = {de}
}