@incollection{BaumgarthBinckebanck2017,
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {'Living the CSR brand': Model, best practices and recommendations},
  series = {Branding inside out},
  publisher = {Kogan Page},
  address   = {London},
  isbn      = {978-0-7494-7890-2},
  pages     = {95 -- 118},
  year      = {2017},
  language  = {en}
}