@incollection{Schulten2013,
  author    = {Matthias B. Schulten},
  title     = {Social Branding},
  series = {Gabler-Wirtschaftslexikon},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-834-93464-2},
  year      = {2013},
  language  = {de}
}