@article{BinckebanckJordan2016,
  author    = {Lars Binckebanck and Sascha Jordan},
  title     = {Management internationaler Vertriebspartner f{\"u}r Industrieg{\"u}ter am Beispiel von STILL},
  series   = {Marketing Review St. Gallen},
  volume    = {33.2016},
  number    = {1},
  issn      = {1865-6544},
  pages     = {70 -- 77},
  year      = {2016},
  language  = {de}
}