@article{Schulten,
  author    = {Matthias B. Schulten},
  title     = {Eine Marke aufzubauen braucht Zeit},
  series = {Firmenauto},
  volume    = {2015},
  number    = {8},
  issn      = {1618-4998},
  pages     = {66 -- 67},
  language  = {de}
}