@inproceedings{SchaeferSchultenPietsch2015, author = {Fabian Sch{\"a}fer and Matthias B. Schulten and Gotthard Pietsch}, title = {Crowdsourcing in Retail: The Influence of Process Satisfaction and Sense of Virtual Community on Affective Commitment and Customer Loyalty - An Experimental Study}, series = {International Conference on Innovation and Management, IAM2015W, Singapore, 2015}, issn = {2218-6387}, year = {2015}, language = {en} }