TY  - CHAP
U1  - Buchbeitrag
A1  - Müller, Kai-Markus
A1  - Bocks, Michael
A1  - Leij, Andries van der
T1  - How do you value peace of mind? A NeuroPricing™ case study with Dräger
T2  - Neuromarketing Yearbook 2020
KW  - NeuroPricing
Y1  - 2020
SP  - 82
EP  - 83
PB  - Neuromarketing Science & Business Association
CY  - Amsterdam
ER  -