@incollection{MuellerBocksLeij2020,
  author    = {Kai-Markus M{\"u}ller and Michael Bocks and Andries van der Leij},
  title     = {How do you value peace of mind? A NeuroPricing™ case study with Dr{\"a}ger},
  series = {Neuromarketing Yearbook 2020},
  publisher = {Neuromarketing Science \& Business Association},
  address   = {Amsterdam},
  pages     = {82 -- 83},
  year      = {2020},
  language  = {en}
}