TY  - THES
U1  - Bachelor Thesis
A1  - Agacdiken, Kenan
T1  - The impact of human trust on business performance by the example of non-governmental organizations
N2  - How important, scalable and influenceable is the factor trust for charities? This thesis deals with this question regarding social media appearances of three NGOs. Furthermore, it aims to capture the general state of trust of millennials in non-governmental organizations. 
This work is predicated on extensive literature research, an online survey, a group discussion with millennials and an application of the HuTrust Model by mext consulting.  
Findings indicate that the level of trust matters in different areas such as social media engagement rate and the willingness to donate money to an NGO
KW  - NGO trust
KW  - Social media
Y2  - 2020
SP  - 96
S1  - 96
ER  -