@article{BinckebanckBuhr,
  author    = {Lars Binckebanck and Andreas Buhr},
  title     = {Die CRM-Entwicklung unter der Lupe},
  series = {Sales Excellence},
  volume    = {28.2019},
  number    = {7-8},
  issn      = {2196-3207},
  doi       = {10.1007/s35141-019-0122-3},
  pages     = {10 -- 15},
  language  = {de}
}