@article{BinckebanckKuntkes,
  author    = {Lars Binckebanck and Johan Kuntkes},
  title     = {Wie der Verkauf den Markenwert steigert},
  series = {absatzwirtschaft},
  volume    = {50.2007},
  number    = {02},
  issn      = {0001-3374},
  pages     = {42 -- 45},
  language  = {de}
}