@article{HandelMueller,
  author    = {Marina Handel and Kai-Markus M{\"u}ller},
  title     = {Emotionen messen – Werbung verstehen – Marketingerfolg vorhersagen?},
  series = {Marktforschung.dossier},
  number    = {Mai 2016},
  pages     = {25 -- 27},
  language  = {de}
}