TY  - THES
U1  - Abschlussarbeit (Bachelor)
A1  - Oguz, Pinar Özge
T1  - Price Placebos in Sports Performance: A study on the importance of how the price of drinks is perceived
N2  - The placebo effect – true or false? Effective or just a waste of money?
In this research, we looked into the influence the pricing level of a sports drink has on a person’s heart rate, perceived intensity and performance and if these results change with the expectancy.
We dove into the real-life applications of the placebo effect in sports performance and saw that just telling people that a drink is proven to be regenerative can lead to significant changes in a person’s heart rate during their break after a run. Furthermore, we noticed that any other research into the pricing and expectancy proved to not be significant.
KW  - Placebo
KW  - Marketing
KW  - Sport
KW  - Sports Performance
KW  - Heart Rate
Y2  - 2024
SP  - 31
S1  - 31
ER  -