@mastersthesis{Oguz2024,
  type      = {Bachelor Thesis},
  author    = {Oguz, Pinar {\"O}zge},
  title     = {Price Placebos in Sports Performance: A study on the importance of how the price of drinks is perceived},
  institution = {BMP - Business Management and Psychology},
  pages     = {31},
  year      = {2024},
  abstract  = {The placebo effect - true or false? Effective or just a waste of money? In this research, we looked into the influence the pricing level of a sports drink has on a person's heart rate, perceived intensity and performance and if these results change with the expectancy. We dove into the real-life applications of the placebo effect in sports performance and saw that just telling people that a drink is proven to be regenerative can lead to significant changes in a person's heart rate during their break after a run. Furthermore, we noticed that any other research into the pricing and expectancy proved to not be significant.},
  language  = {en}
}